Englewood Cliffs, NJ ��" April 7 - Twelve new For Dummies® arts and crafts sets from Loew-Cornell offer consumers an introductory experience to a variety of arts and crafts techniques. Whether it’s a desire to dabble in watercolor, create with clay or design their own fashions, teens and adults will find these value oriented sets provide just what they need to get started.

Licensed by Wiley Publishing, Inc., the For Dummies brand is one of the most recognized and regarded international how-to series. Wiley Vice President, Brand Management, Marc Mikulich, says, “The ‘For Dummies’ title is embraced by consumers as a term of endearment, and the products are regarded as a trusted friend. For Dummies books and products make knowledge accessible and provide consumers with a fun, easy and satisfying experience. As a leader in the art and craft market, Loew-Cornell has the expertise to bring the For Dummies experience to new enthusiasts.”

Each set has instructions with how-to tips and techniques, and step-by-step project instructions, along with title-specific supplies such as paints, markers, sketch pads, beads or tiles. While suggested retail on each kit is $9.99, Senior Brand Manager Ann Petrocine says, “Each kit has a product value between $12.99 and $14.99.”

Beginners can have a great ‘try it’ experience, with a brand
they know and trust, and complete a project without a large investment of time or dollars.” Sets include: Cartooning, Manga, Watercolor, Acrylic Painting, Paper Crafts, Jewelry & Beading, Sculpting with Polymer Clay, Oil Painting, Drawing Basics, Fashion Design, Calligraphy and Mosaics.

For more information about Loew-Cornell® For Dummies Arts and Crafts sets and all Loew-Cornell brands and products, visit www.loew-cornell.com.

Loew-Cornell, LLC. a marketer of artist brushes, tools and accessory products and a subsidiary of Jarden Corporation (NYSE: JAH), is located in Englewood Cliffs, NJ. Product offerings include over 1800 items for artists, crafters and hobbyists of all ages under well-known brand names including Loew-Cornell®, American Painter®, Arttec®, Forster®, Totally You® and Contemporary Crafts®.

About For Dummies®
With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the New York Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a registered trademark of Wiley Publishing, Inc.